Hello bikini season: we are happy to announce our collaboration with SURANIA
Mr. Weatherman currently does not really put a smile on our faces so that we simply decided to escape to some summer hot spots during the next two months. Thus, we are so excited to finally be able to launch our beach series, starting with our first bikini special.
A few weeks ago we were contacted by SURANIA, the only brand that enables customers to design their own swimwear to be tailored, and asked, if we wanted to create our own bikini. Well, seriously, who would have said “no” to this amazing opportunity, especially since summer season is on its way.
Nowadays it’s quite tricky to find the perfect bikini – not only regarding to size and style. Alright, many brands offer this “mix and match”-concept where you get to combine your favorite tops with different bottoms, but it’s still quite a limited choice you have. Besides, in our opinion, this idea is so yesterday, which is why we were totally thrilled to actually design our own bikini – custom made and especially tailored for us, or in this case, especially tailored for V, since she is the lucky one from our editorial team to try out this great concept by SURANIA. ;-)
At the pool or on the beach, swimming costumes are your second skin and have to be comfortable and show off your personality. Who hasn’t thought at one time or another, why don’t these panties fit me right and why doesn’t this top enhance my figure.
At SURANIA the first thing you will find is a wide range of styles to choose from which adapt perfectly to your body, your desires and your tastes. According to the brand, the second thing you will find are the hottest and most exclusive fabrics on the market. We will certainly have a closer look at this one when checking out V’s custom made bikini.
But before that we wanted to find out more about the brand. SURANIA is composed of a team of highly-respected professionals with extensive experience in the swimwear fashion textile sector. They are a dynamic and creative group. Since every woman thinks differently and has special needs, SURANIA was established with a view to covering two needs: allowing women to design their own bikini or swimsuit to their tastes and to manufacture the garments to their measurements.
We are totally hooked by this idea and tried to gather a little more information from the founders:
Who are the people behind SURANIA? The siblings Mariona and Marc Vidal are the entrepreneurs behind SURANIA. They belong to a family of 3 generations dedicated to the Spanish textile industry with companies like Punto Blanco (founded by their grandfather, Pere Valls, and their granduncle, Manuel Valls), H . Loewenthal Group (founded by their mother Carmen Valls).
When did you first have the idea of creating a platform for customized swimwear? 3 years ago we had the idea of selling custom bikinis online for two reasons: each client is unique and special and they can design their own bikini from their preference, providing the chance to many women who do not find her bikini in the traditional market.
What fascinates you most about beach- and swimwear regarding fashion design and style? Our inspiration is to offer each customer the opportunity to design their own bikini.
What are the characteristics of the current collection and what inspired you? Thanks to the SURANIA’s team, we offer trends and patterns that are trending, but the customer is finally who is going to decide what is the best for her. This year, the photographic digital print and the fluorescent colors are the best).
SURANIA ships worldwide to many different countries that each have different physical cultures and fashion sense. What’s hot in Brazil can be a total flop in the US for example. Did you take this into consideration while designing the collection? From our point of view, we have found that Brazil is the most different country, as the patterns are more extreme than in Europe or USA. Although, it is surprising how customers agree about styles from around the world.
What are your personal beach trends for 2013? Our trends are photographic prints, flowers libery, fluorescent colors and prints with smooth combinations (a bra embossed with a smooth panty, eg)
If you have to describe your brand with five adjectives, what would it be? fresh, happy, versatile, adaptable, SURANIA
Well, we hope you find this concept as inspiring as we do. We could not wait to design our own bikini, own that top which feels so good in our favorite color or with the hottest pattern, and be able to choose the perfect bottom to go with it.
In the next story on our collaboration with Surania, V will tell you more about her custom made bikini. We already know that we will definitely see lots and lots of PINK :-)
Till then, let the sun shine and have a wonderful day!